leningradskoye optiko-mekhanicheskoye obedinyeniye

I like that the Lomo has a cultish phenomenon. Its die hard fans and followers have made the camera a part of how the look at the world around them. The spontaneous shooting that they perform to record random moments to look back on. It takes the predictability out of taking a picture and provides an random snapshot. Lomography illustrates an emphasis on recording a moment in time rather than composing a picture. The imprecise nature of the camera confines the photographer to simply let the picture occur naturally. I like how this opens up the possibilities to gain a perspective into a random moment without disturbing the environment in which it is occurring.